Open Today! Sales: 9am-8pm | Call us at: 877-960-2162

Welcome to Victory Toyota, serving Watsonville

We offer unbelievable deals on the latest Toyota models. If you’re looking for a new or used sedan, coupe, SUV or truck, you’ve come to the right place at Victory Toyota. We provide exceptional sales and service on new and used Toyota models for buyers who work or live in Seaside, Salinas and surrounding cities.

Quality Sales

Come in and take a look around at our current inventory. We proudly serve the Watsonville, Monterey and Salinas communities with the latest models as well as certified pre-owned and used vehicles. Whether you’re interested in the eco-friendly, efficient Prius Prime or the practical, family-oriented Highlander, you’re sure to find the best deals on the right model for your needs.

We make it easy to drive away in one of our models the same day you stop by. With in-house financing, we can have you behind the wheel of your very own Toyota in just a few hours. Our knowledgeable staff will answer your questions, show you our models and go with you for a test drive as you select the right vehicle for your needs.

The goal at Victory Toyota is to keep a customer for life. We do that by providing a comfortable, pleasant shopping experience with no hassle. Once you drive away in your Toyota, you can come back anytime for the best in service. When the time comes, you can trade that model in for a newer vehicle, knowing that every Toyota comes with outstanding value.

Quality Service

Our service team is just as exceptional as our sales team. They strive to provide outstanding service every time, whether you need a simple oil change, brake repair, or more major work done. We use genuine OEM parts that are designed to work with your vehicle for better performance and longer-lasting results.

Stop by Victory Toyota to see us at 5 Heitzinger Plz Seaside, CA 93955. Let us help you make your next decision about the right Toyota model for your driveway. Come in today if you live near Seaside or Salinas, CA and let us show you what exceptional customer service looks like.

Why Buy From Us?

Victory Toyota is proud to be part of Victory Automotive Group, an award-winning, family-owned national dealership group. At all of our 45+ Victory Automotive Group locations, you’ll get:

  • 90-day warranty on every used car + 2 years of Car Doc Maintenance
  • Every used car is Victory Certified and received a 182-point inspection
  • Extended store and service hours for your convenience
  • Meet directly with a manager
  • Enormous selection – 45+ dealership network … and counting!
  • Top-15 automotive dealership group in USA
  • Excellent relationship with hundreds of lenders – Best rate, every time

Certified Pre-Owned 182-Point Inspection

Car Doc Logo

Car Doc Premier Maintenance & Membership Program

Welcome to the Car Doc, the premier maintenance and membership program designed to provide quality budgeted car care, preventative maintenance and membership amenities to topnotch customers – like you! You can make the decision today to maximize your vehicle’s performance, simplify your car maintenance and ultimately grow its resale value. PLUS, Car Doc now comes standard with every pre-owned vehicle for 2 years – including 6 oil changes and 6 tire rotations.

  • Save thousands on maintenance services over the life of your vehicle.
  • Potential increase in residual value or resale value of your car.
  • Convenience of having paid for maintenance wrapped into your monthly payment.
  • Manufacture trained technicians using OEM parts on your car.
  • Convenience and security through Road America.


Our Story

Victory Toyota is proud to be part of Victory Automotive Group, an award-winning dealership with stores from coast-to-coast. Founded in 1997, Victory grew from very humble beginnings with just a single Nissan store in rural Tennessee. Within a few years, Victory was growing quickly with additional brands and beyond the state borders. Today, after over 20 years, Victory has over 45 locations in 9 states representing 12 of the best automobile brands.

Although the footprint has grown dramatically, it is still a family-owned and operated business and our owner is still on the sales floor every day doing what he loves: taking care of customers. While Victory has grown to become a large organization that customers can count on for all of the sales and service needs, those who buy from Victory are always pleasantly surprised at the level of personal attention they receive, including the fact that the owner might just greet them at the door!


Philanthropic Work

Giving Back Gets Victory Automotive Going – From major contributions to the University of Michigan Athletic Program to the sponsorship of hundreds of golf outings, baseball teams, charity events, auctions and more, Victory Automotive put its money where its mouth is.


Victory Toyota is located at: 5 Heitzinger Plz • Seaside, CA 93955

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5 Heitzinger Plz • Seaside, CA 93955

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7:30am-6:30pm

Open Today! Parts: 7:30am-6:30pm

Victory Toyota 36.611526, -121.847475.